PARISH OUTREACH BROCHURE
Client: Admissions
Project Material: Print
During my time at Saint Martin's University, one of the project I was assigned was promotional materials for local parishes. The office of admission's came to me in need of posters for the hallway, brochures for the counselor's to give to students, and an additional take away piece.
Unfortunately, due to limited budget, I knew I would not be able to provide the client with all the materials they needed. I knew I need to find a way to give them everything they needed in a single design.
DIVING IN
After extensive research, I developed the idea of a multi-faceted piece that would be a brochure that turned into a poster. It would contain a poster on the inside which would check off the giveaway piece and have the promotional information on the outside which check off the promotional aspect.
I designed this piece primarily through Illustrator. Although the client provide content for the piece, it was up to me to make the content fit well in the design. Additionally, I made sure this design matched our university's brand and other promotional materials from the university.
Below is the full design. For the final design PDF, please check out my portfolio at elexiajohnson.com
The poster on the inside of the brochure
The exterior brochure element.
THE RESULT
Unfortunately, there is no numerical data supporting the effectiveness or success of this piece. However, this piece was well received and loved among the Admission's staff and team.
They have requested that I create a similar design to replace some of their older promotional materials for their next recruitment cycle.
