826 Providence, also known as House of Cardboard Dreams is a fictional novelty shop and tutoring center based on the 826 National brand. This identity system consists of the logo, letterhead, envelope, business cards, time travel journal, alternate reality glasses and human flight kit tag.
The city of Providence, RI is home of RISD and many other prominent universities. They brand themselves as "the Creative City." The idea behind this store is to appeal to the childlike imagination and wonder inside all of us, and can encompass all of the adventures we always wanted to take. Such imaginations are what make the creatives, and thus appropriate for the city of Providence.