AutoStore - Brand Film
Worship was invited by Tendril to co-direct and design a brand film and a product film for AutoStore, a Norwegian robotics company leading the field of storage automation.
Encompassing production design, creative direction, and live-action direction, Worship devised a visual language and graphic world aligned to the elegant futurism of the AutoStore brand. Backed by Tendril's visual effect expertise, Worship and Tendril were able to create a hybrid world of CGI and live action unique to this phase in AutoStore's story, establishing themselves as leaders in the field of automated storage.
Brand film directors: Chris Bahry(Tendril), Nicolas Girard(Worship) and Rafael Ruiz (Worship)
Design and art direction by Worship + Tendril
Autostore BlackLine - Product film
In addition to working on the brand film, Worship worked simultaneously on an additional product film outlining the features of the AutoStore robots. Originally designed and animated using the R5(red) robot with WORSHIP, a decision was made that the film would be released only a year later once the new B1(black) robots would be released. The film was then re-created and re-rendered by Tendril's VFX team changing the R5 robot for the new "Black Line".
Product film directors: Chris Bahry(Tendril), Nicolas Girard(Worship) and Joey Recoskie (Tendril)
Design and art direction by Tendril + Worship
