The Eastern Bag & Paper Group
In 2012, The Eastern Bag & Paper Group hired Worx Branding & Advertising to assess its position in the industrial supply space and to address its long-standing perception that the company was a distributor of paper goods, only. Extensive research conducted in a lengthy brand discovery phase revealed that a change of name, new messaging platform and tone of voice, updates to color palette, fonts and image selection were necessary to help distance the company from its old self and to drive new business, moving forward.
A complete overhaul of the company took a little more than a year and "soft launched" so that competitors would not be privy to the change until it was 100%, and because business-as-usual pieces were needed at the same time. A large party was held for EBP associates at launch. Below are some pieces I am proud to have made contributions to, or wholly design alongside the creative director and interfacing directly with copywriters and web developers.
2012 products catalog cover
Company overview brochure
Correspondences for mergers and acquisitions, and announcement of company re-brand.
Stationery suite
18" x 36" wall calendar
Truck wraps and driver/warehouse uniform
Slides from a PowerPoint presentation
Pages from website: http://www.ebpsupply.com
