Porch House teamed up with Spark 44 to create a Winter / Holiday campaign for the 2019 Range Rover Velar. 

The project was finished in a multitude of cut downs all formatted for social feeds. Both 4x4 & 16x9 for Instagram primarily. 

Due to the editing requirements, we actually shot the project entirely vertically. Utilizing a Bolt Action Arm for precise movements, DP Miguel De Olasco mounted the Arri LF vertically. Video village monitors were also mounted ... you guessed it, vertically. 

It was a success. I won't go into detail about the technicalities to get the movements we wanted, but with some magic from 8VFX, we made it snow in Los Angeles. 

Both practical snow and CGI snow is used throughout the piece. 

Really proud of the crew on this one, and it was a large step for Porch House. We're excited for the next adventure. 

-Andrew S.