Brand Identity for Eventfinda.
Recognised in New Zealand and Australia as a leader in event marketing, syndication and ticketing, Eventfinder – a New Zealand homegrown company commissioned a rebrand for their launch into the US and Global markets.
The company name was changing from Eventfinder to Eventfinda, so retaining the existing brand heritage and colour space was important.
The original trumpeting kiwi icon served the New Zealand market well, but was not relevant internationally. This was resolved by creating a unique new trumpeting creature who was more generic, but still retained the endearing qualities of the original kiwi icon.
Typography was refreshed to complete the transformation of the brandmark.
