Below is a video of a presentation I delivered in June 2019.

Early on, I share how 90% of communications don't work; they get completely ignored.

Why?

Largely because they skimp on the creative foundations.

Creativity is a little like cooking. You can have the best chef in the world, but if they're cooking with stale ingredients, it's going to taste like ****..

So where does the fresh stuff come from?

In this presentation, that's titled 'Five ways to stay small and avoid great clients"...(OR "How to build creative solutions that really work"), I explore the answers to this and a string of questions, such as:

> How can we see the familiar with new eyes?

> How do we get clear and inspired BEFORE we start communicating?

I share some of the creative challenges I've particularly loved, and outline who I'd most love to work with.

To see and play the video, just scroll down.