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CHOUETTE x HELLO KITTY • Marketing phase 1

CHOUETTE HELLO KITTY
Chic meets Cute with the launch of the Chouette Hello Kitty Collection
CHOUETTE is pleased to announce a new partnership with SANRIO under a fitting collaboration title of . The collaboration sees the transformation of 3 signature CHOUETTE models with Hello Kittys iconic presence and glamorous touch, debuting in early December at CHOUETTE Flagship Store with release of all designs.
Our new partnership with SANRIO sees beautiful harmony in my mind with Hello Kittys ageless and universal appeal. She like CHOUETTE has aligned herself in celebrity, fashion and charitable cultures and captures the heart, inspiring smiles globally said Christie Wo.
To signify the synergy of the two houses and the character of both brands, CHOUETTE and SANRIO created a unique and identifiable joint logo and theme for this partnership once again showcasing the meeting of chic and cute.
From children to trend-setting adults,the young to young-at-heart, the launch premieres a collectible watch series with something for everyone.
The collection centres around key Hello Kitty colours that convey the essence of her character: red for friendship, pink for cute, yellow for heartfelt and lavender for sweet. The 3 collections graced with Hello Kittys sweet, youthful visage are bundled with boxes and Special Edition Tote Bag.

An elegant adornment for any wrist,the Sparkle Kitty Collection sees a playfully shy Hello Kitty making an appearance.Hello Kitty peaks onto a white mother-of-pearl dial with colour matching details across the four colours. Her signature bow comes paved with sparklingCRYSTALLIZED™ - Hello Kitty etched inner ring,Sparkle Collection pave crystal case and genuine leather strap.

One of the most recognizable shapes in history, transforms CHOUETTES Message watch and showcases Hello Kittys reputation and CHOUETTEs as an arbiter of all things cool, unique, stylish and now glamorous. Featuring a full pave crystal and CZ stone LED display, the 4 colour transparent Kitty-shaped ceramic plastic case is finished with stainless steel rim. Matching coloured silicon strap and crystal encrusted buckle almost complete her. But what would message be without a customized message for the collection scrolling at the touch of a button.And for those with the desire for that little bit more, a rose gold plated version with genuine stingray strap completes the cute and chic shaped wrist show-stopper.
 
Like CHOUETTE, Hello Kitty as anarbiter of all things stylish is also friendly and fun and the Ceramic Plastic Kitty Collection allows more fans and followers to take part in this collectable offering. With black ceramic plastic case and strap, black baguette CRYSTALLIZED™ - bezel, and black carbon fiber dial,this blacked out model creates a great base to add the colourful Hello Kitty character. Pave Cystal Bow, Crystal Crown and matching inner ring bring these pieces to life.
 
CHOUETTE x HELLO KITTY • Marketing phase 1
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CHOUETTE x HELLO KITTY • Marketing phase 1

The CHOUETTE ♥ HELLO KITTY campaign has numerous elements, built from the same brief demanding consistency in tone and manner. The campaign inclu Read More

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