ABC 7 News
Overview
In partnership with POP we created an iPad app for ABC 7 News that could be used to house their content, yet was flexible enough to also be adopted by the ABC News affiliates through out the country.
Our approach leveraged the rich touch experience inherent to the iPad to showcase national, regional, and local news. The home screen uses beautiful image tiles to allow for a rich, engaging experience that is intuitive and natural. News anchor commentary, editorials and user generated content are peppered through out the experience to provide a local perspective alongside the broader national stories.
