Project Objective:
Redesign the body and select banners of Macy's email using brand colors, fonts, and original content.
Redesign the body and select banners of Macy's email using brand colors, fonts, and original content.
Project Research:
Structure - Rethinking Mobile Email Design; Layout - Retail Email Design; Aesthetic - Campaign Monitor One-Column Gallery
Structure - Rethinking Mobile Email Design; Layout - Retail Email Design; Aesthetic - Campaign Monitor One-Column Gallery
Creative Thinking:
My objective was to optimize Macy's email for mobile and make the copy in the "What You Covet Now" email reflect the mindset of today's informed shopper.
