As the flagship car of M automobiles, the M6 Gran Coupé is positioned
as the ultimate statement of M power; it is the most powerful M car optimized to cater to those who demand the maximum.
This is why we liken the M car to a specific force of nature to be reckoned with. We then use each headline to strategically:
1) introduce the car to the market,
2) label the car with a unique description,
3) mark its power and
4) call the reader to take action under their respective themes.
Composing.
Teaser phase
Reveal Ads
Product Display
This is an M designated car display composed of a backdrop and stage and LED screen. The stage features our signature M red line specially executed as neon lights. This display can be reused for all future M car displays. One simply needs to change the backdrop to adapt it to a new M campaign.
Direct Mailer
is composed of a beautifully designed M6 Gran Coupé literature, encased within a Carbon Fiber finished keepsake box.
Event Kit
