Tetra Pak is a Swedish based company that invented renewable, recyclable packaging solutions for food and beverages.

My team was tasked with creating the USA social handles, along with the look/feel and voice/tone of the brand. The goal was to create brand awareness in the US, the brand is nearly 70 years old and use widely across Europe and Asia, but is less known in the US.

As visual lead on the account, I play the tole of Art Director,  Graphic Designer, Illustrator and Editor. Since the brand did not have any existing US channels, our challenge was to figure out what audience Tetra Pak needed to cater to for be engagement. I based my look and feel off the audience and messaging out team established, the illustrations were to be bright, colorful and simple, and photography to be the same.