I joined the Chipolo team for an exciting year of rebranding, redesigning and rethinking. The company was founded by six friends and their relationship was the cornerstone of the new identity. Friendly, passionate and relaxed were just some of the keywords we used in the design process. We went with strong, primary colors to emphasize the usability of the product, which is finding your lost belongings with a reliable Bluetooth tracker. Simple forms and strong colors were used throughout the new identity, including photo campaigns and videos. The project was one of the winners at the DNA Paris Award.
ART DIRECTION, REBRANDING, GRAPHIC DESIGN Mina Arko
TEAM CHIPOLO Domen Barovič (Head of Design), Katja Drnovšek, Nika Kramžar, Špela Žagar, Matija Milkovič Biloslav
PHOTOGRAPHY Lovro Rozina
MODELS Faca Casting
VIDEO Jaganath production
PHOTOGRAPHY Lovro Rozina
MODELS Faca Casting
VIDEO Jaganath production
