AirAsia BIG Sale + Hotels Deals
Product Name:
AirAsia
AirAsia
Target Audience:
AirAsia Passengers
Male & Female aged 20-49 years old
Business Objective:
To build awareness about holiday packages (Flight + Hotels) on AirAsia
Media Objectives:
Increase Awareness
Boost Acquisition
Drive Redemption
AirAsia Passengers
Male & Female aged 20-49 years old
Business Objective:
To build awareness about holiday packages (Flight + Hotels) on AirAsia
To drive search and booking for holiday packages during AirAsia BIG Sale period
Media Objectives:
Increase Awareness
Boost Acquisition
Drive Redemption
Key Message:
Perfect Match
Perfect Match
Mood & Tone:
Fun, Young, Trendy
Fun, Young, Trendy
Production House:
Orange Ape Interactive
Ideas:
Orange Ape Interactive
Ideas:
Animal + Tea = Bubble tea (Perfect Match)
Rhino + Horse = Unicorn (Perfect Match)
Black + Pink = Black Pink (Perfect Match)
Flight + Hotel = Free Flight (Perfect Match)
