PROJECT REQUIREMENTS

Michael Pollan is a respected author and journalist with a set of 64 guidelines to ensure heathy eating habits. He details these wise eating tips in his book "Food Rules: An Eater's Manual". In an advanced typography course, I was tasked with creating a layout that exemplified one of his rules. Each student received one of the 64 quotes to recreate in an edible form. I received the tip "Avoid food products that contain more than five ingredients". 

CONSEPTUAL DECISIONS

I chose to create a magazine ad as a practical application of this assignment. The image below is constructed out baking ingredients, chocolate chips, shortening, brown sugar, and flower. These ingredients plus an egg make up the chocolate chip cookie recipe featured. Below is a shout out to "Food Rules: An Eater's Manual" available on Amazon Books. This full page promotion would be placed in health magazines targeting women.