The 12 Cupcakes logo was originally a handwriting signature, casual and had a touch of garnishing process. The purpose of this redesigning is to achieve a new look and purpose i.e. to elevate the concept into more modern and elite look without changing the previous idea.

 

The new logo aims to be more readable, elegant and warmer.

 

 

Visit their site for more information:

http://the12cupcakes.com/