Brescia Classica
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Festival Internazionale di Musica Classica
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Festival Internazionale di Musica Classica
Identiy and coordinate ID for an imaginary event in the city of Brescia, Brescia Classica.
It 'a complex system that includes various levels of coordinated communication, from the logo was developed the teasing campaign, the service communication and the info during the event.
The project was realized during the Communication Design laboratory of artifacts and complex systems at the Politecnico di Milano, in collaboration with professor Andrea Braccaloni.
Politecnico di Milano
2012
The Brand
The project continuity
The "accrocchio"
The Brand splitted
Brand variations
Texture realized throught the Brand
Texture variations
Posters
Promotional Signage
Event Signage - Totem
Event Infopoint
Event Map
Event Guide
Event Program - by Artist
Event Website
Service Communication - Badges
Service Communication - tickets
