Creating the visual identity for a football club that resembles the mrporter.com brand aesthetic was quite a fun task. Mr Porter love to play with humor so there was alot to play with. Classic football badges with interlocking initials was the first port of call as the Mr Porter typeface plays quite a strong part in the branding.
Added in the elements such as a blower hat and dickie bow with a football, and I think the classic football team
feel is acheived. I created a couple of options, the below design of the gentleman with the ball face, is a play on the fact Mr Porter like to create an anonymous character.
