Last April I participated in a competition for a scholarship in Domus Academy (Milan) for my master studies. I received the client's brief and had to come up with a new design and concept that will revive the client's image (CASA MARTINI).

Since Martini is mapped high in the market as a premium alcoholic drink, I figured that High-End and educated people of all ages, who appreciate good liquor and interested in arts and history would be my Prime Audience. As a Secondary Audience, I aim to attract young people of many kinds of interests who look for a special and new adventure. 

For my Brand Values, I chose:

Elegant, Versatile and Modern

This is the first poster I designed. 

Series of complementary posters (First Stage)

Teasers (Second Stage)

DIGITAL

Merchandising:

A Tote bag filled with postcards, stickers, coasters and guides in foreign languages

Original sketches from my notebook