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Infographic - Visible Light and Color Blindness

2D INFOGRAPHIC POSTER
The infographic poster is based on a topic derived from the book: The Politics of Design: a (Not So) Global Manual for Visual Communication, by Ruben Pater.  It includes the following types of information organization, according to the LATCH system created by Richard Saul Wurman: 
1. TIME: The whole infographic is a timeline, which explains the process of light, in its pure form and how depending on its wavelength, is that the eyes can see and distinguish it as colors. But also, including how people with color blindness distinguish them, depending on their color blindness type. Showing the bad color combinations designers usually use, and making emphasis in empathic design for people with color blindness.
2. CATEGORY: There are some elements divided in classes: the three different types of color blindness, and the positive and negative effects of each color depending of some different cultures (color psychology). 
3. LOCATION: There is a world map that shows approximately the percentage of the SUM of the total population with color blindness.
The poster includes a QR Code for an Augmented Reality interaction by using the app “Aurasma” and motion graphics.
Subject - 2D Information Design
Credits to Daniel Barreto Wildberger
Infographic - Visible Light and Color Blindness
Published:

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Infographic - Visible Light and Color Blindness

Published:

Creative Fields