BRIEF – Bring your conspiracy theory to life.
SOLUTION - Brand an alien hotel based on the conspiracy theory Dulce Base
CONCEPT - On the border of Dulce and New Mexico, USA, aliens have landed. The Dulce Base conspiracy story is partly
true. This new information has confirmed a seven-level underground alien hotel, but it seems the aliens are coming to
earth to experience life as we do, not for human experiments.
There are phrase books available in lobby for guests to learn more English. This helps them to understand real humans
talking as well as showing off to their friends. There are lessons available on level five if the aliens wish to take part but
if not, pronunciation is also included in the book. The fold out page supports the alien when translate between the languages.
This way finding concertina book is given to guests to help them move through the hotel as if humans. The illustrations are
used as the icon for each level and help make the level instantly recognisable. There is more information about each level in both Yvakchnum and English.
The seven levels are:
1. Dress like a Human, pick a gender, pick an era.
2. Human technology and Dulce Base social media.
3. Restaurants, try popular and unpopular cuisines from all over the globe.
4. Adrenaline filled activities
5. Relaxation hobbies.
6. The Bar and Club
7. Recovery zone and Hospital
7. Recovery zone and Hospital
For this project an Alien font has been made called “Yvakchumnum Font" using Font Lab. Each Alien letter has a corresponding English letter to allow the Aliens to translate their experiences.
