The rounded corners on this custom typeface; which was loosely based on Blanch Caps; give the logo a friendly appearance. The frame/icon which supports the typography ensure readability on just about any background.
readability
(H)eerlijk has it's own delivery service. In fact, there's not even a restaurant you can go to. You simpely order online and your lunch get's delivered right at your doorstep. This means that only a limited amount of stationary items needed to be developed.
