MINI
MINI Select - Operational Leasing Program
360 campaign with digital focus, for which I provided Creative Direction.
Insight
MINI fans believe in choices. They change jobs often, change relationships and travel more frequently.
Strategic thought
The future is open and unpredictable, but MINI fans are confident they can make the most out of it. So if so many things in their life change so often, why should their car stay the same?
MINI Select gives customers freedom to choose more often: change the car to keep up with the changes in their lives, keep it or even return it.
Idea
Life is about possibilities and MINI Select helps you keep your options open so you can enjoy life more.
