BRIEF
Create a 20 second sky arts sting, that reveals or creates the word ‘Arts’, in a creative, exciting way.
CONCEPT
Playing on the phrases ‘caught on camera’ and ‘freeze frame’, i created the Sky arts logo in a 3D ice form, that slowly through out the 20 second sting, forms the word ‘Arts’ by reversing the film of it melting and shows the elements of design metaphorically coming together and being caught on camera!
The ice was made by layering up the first colour of ink, letting it freeze and then adding the next colours so they are differernt colours on each side.
