Revamping Tringapps
Website / Branding
— a UX case study
Tringapps is a futuristic tech driven agency to app, website, product, Big Data and business strategies.
As of 2019, the company decided to focus more on Big Data to tech partnering with giant brands. They were eager to update their Brand / company website to reflect their goals and business while also highlighting more recent works.
Website
The Problem
Having looked at the existing website, it had myriad of issues.
- It is not visually pleasing
- Lacked branding and sufficient information about the company
- Repeated same works and it was never ending
- Unnecessary, oversized Carousel with not enough texts
- Navigation bars were not able to reflect their expertise
- The phone number was an unpleasant sight.
The Goals
- Discover issues experienced on the user’s end of the interaction via testing
- Showcase client’s work in a visually pleasing manner
- Fetch more business from Social media using latest works and case studies
- Design an interface which reflected the company’s spirit
- Propose solutions to help acquire new businesses
- Have tech blog to re-direct more traffic to help developers with technical expertise
Tringapps target market included company owners, managers, CEOs, startups, new businesses, old businesses… essentially anyone in the position of seeking aid from an one stop agency for all its tech solutions
Research Process
Before starting to brainstorm about the revamp of this website, I wanted to know how business people, PA’s, Developers, Marketing strategist feel about this website. I had asked my connections over linked-in, fb to help identifying the website. Aged between 30 - 48, after conduction test with these people I had asked them to send a mail or a Text.
I had discovered these followings:
Main Takeaways
"
It should be the consumer is seeking out —
and in need of — the service, not the other way around.
Design Process
01. Brain storming (Ideation)
I had asked my same connection to help me out how would they require
my website if they are in-seeking for a new business with me and here are my job stories:
"
Both of them said when I examine their services.
I want to be able to read through the info quickly
so that I can continue my daily routine.
01 a. Mixed Persona
01 B. Web Traffic Route
I had put down the routes or the ways how the user is coming into the website.
into three major sections:
1. Primary (Web, Ads, Social)
2. Secondary (Qr, Blogs, Hyperlinks, Keywords)
3. Other (Various Channels)
02. Build (Design)
02 a. Wireframe
Overall, this wire-framing was quite the learning process. I segmented the entire flow and pages into small sprints to complete the task on time. Tringapps curiosity to explore certain aspects of the redesign were made me go explore lots of small interactions and its values to the rebranding.
02 B. Visual Design
I have experienced, experimented repeatedly with colors and typography,
video storyboards and mood boards while keeping what is necessary to
Tringapps culture and its goal, color scheme.
03. Test & Iterate
During Build process, we had shared it with other teams to test and share their thoughts on design. Even we have asked from the finance team to report honest feedback, specially focused on branding throughout out the pages.
Style Guides were created for better handover to the developers.
Feedback
Hey, the layout is
elegant. Simple
and straight to the
point.
Kiren, Account Director
Great. All at one
place. Testimonials
could add a plus.
But the contact us
page looks how it
should be.
Luc Pavot, VP
Loved all the
animations. Black
theme suits to the
modern trend.
Sebastien Brett, Creative Director
Branding
