Corporate Brochure and Branding for Medical Management

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Corporate Brochure and Branding for Medical Management Company | B2B Marketing Communication

The following project was meant to promote the services of a Medical Management Company to Independent Medical Practices. Originally, the request was to come up with a corporate brochure. However, the challenge was a lack of branding taking place as it was a young company. So, the first step was actually to design a brand sheet including the logo, colors, and typefaces used. Once the brand sheet got approved, we started working on the corporate brochure. After organizing the possible content and receiving drafts and outlines from the client, the first draft got approved. The company's branding was carefully applied to the brochure and the website. Then, the copywriters did their job to spice up more the text content. At the same time, children, pregnancy and other medical related portraits were shot to enhance communication. Photography's form releases were obtained from all the subjects and their parents in case of minors as the client was focus mostly in pediatricians.