Cannes Lions 2019 - Shortlist - Craft/ Industry Craft
Syria has been called one of the most dangerous places on earth for children. The war has taken a huge toll in the country and in the lives of their inhabitants, with one the biggest concerns being the safety of the orphaned children the war has left, raising up to 100.000 by the end of 2018. This campaign was created to raise awareness on this problem and to make a call for donations, so we can help children gain access for food and basic health benefits.
The idea behind the photo is to show real-life moments of a child in Syria. We teamed up with renowed chilean photographer Gabriel Schkolnick to recreate a poor and deteriorated place, where we can see a child taking care of another child.
Agency: Prolam Y&R Santiago
Executive Creative Director: Álvaro Becker, Francisco Cavada
Creative Director: Mauricio Muñoz
Copywriter: Matías Anriquez
Art Director: Miguel Labra, Andrés Beroiza, Rodrigo Pacheco, Rodrigo Pérez, Matías Oyarzún
Photography: Gabriel Schkolnick
Retoucher: Silvana Mercado, Patrick Saint-Jean
