Most blood banks in Brazil face the same problem: no matter how much blood is donated, there is always someone waiting for a donation. And one thing patients in need cannot do is wait.

 

 

To encourage people to donate blood, we created a internet video that uses the YouTube timeline as part of the idea, creating a link between the waiting time and the importance of getting blood to those who need it. In the video, the blood leaves the veins of the donor and enters the timeline, as it were an extension of the catheter, until it reaches the patient, who returns to life.

 

 

Credits

Title of Film: WATING FOR LIFE
Client: HEMORIO
Product/Service: STATE INSTITUTE OF HEMATOLOGY
Country: BRAZIL
Advertising Agency: HEADS PROPAGANDA
Creative Director: FLÁVIO MEDEIROS / SILVIO MEDEIROS / FÁBIO MIRAGLIA
Copywriter: GABRIEL SOTERO
Art Director: SILVIO MEDEIROS
Agency Producer: FABIANO PROENÇA
Account Manager: LETÍCIA MACHADO / THAÍS CASAES
Production Company: PARANOID BR FILMS
Director: DANIEL SEMANAS
Conception and Animation: AMANDA GRAZINI / DANIEL SEMANAS / GUMA / PAULO STOKER
Producer: EGISTO BETTI 
Paranoid BR Account Manager: JULIANA MIRANDA
Audio Company: LUA NOVA AUDIO PRODUCTION
Music and Lyrics: TECO FUCHS
Musician: TECO FUCHS
Singer: IZADORA MOLINARI
Sound Effects: EDU JIMENEZ
Lua Nova Account Manager: LARISSA STORCH