Institute Is for Me Campaign Website and Videos
After arduous research and strategy, all the tactics were implemented at the launch of this campaign website. My involvement in creative direction, marketing strategy, and tactical planning alongside my team and the client, helped shape the stories of millennials from all over the world shared here on this website via video and social. All these experiences in English and Spanish resonated with our audience highlighting the value to religious education and preparation in their lives. This was a global campaign resulting in 34% likes, 28% comments, 35% shares increases, and over 826,000 thousand Facebook followers. It was a very satisfying project!
After arduous research and strategy, all the tactics were implemented at the launch of this campaign website. My involvement in creative direction, marketing strategy, and tactical planning alongside my team and the client, helped shape the stories of millennials from all over the world shared here on this website via video and social. All these experiences in English and Spanish resonated with our audience highlighting the value to religious education and preparation in their lives. This was a global campaign resulting in 34% likes, 28% comments, 35% shares increases, and over 826,000 thousand Facebook followers. It was a very satisfying project!
