Millennial Campaign Strategy and Tactics
Research informs strategy and tactics. No surprise there. They key is to fine-tune the strategy to execute the right tactics. This is when collaboration with your client is key. You can have the most amazing creative but the wring tactic deployment. In this case, we crossed all our T's and made sure we had complete client involvement. The result was the launch of one of the most successful campaigns for our client. Strategy feeds in research and most importantly, the interpretation of the research creates a message that resonates, that is relevant and relatable.
Research informs strategy and tactics. No surprise there. They key is to fine-tune the strategy to execute the right tactics. This is when collaboration with your client is key. You can have the most amazing creative but the wring tactic deployment. In this case, we crossed all our T's and made sure we had complete client involvement. The result was the launch of one of the most successful campaigns for our client. Strategy feeds in research and most importantly, the interpretation of the research creates a message that resonates, that is relevant and relatable.
