Chouette launches Hong Kong Flagship Store
Presenting On Lan Street • Chouette Boutique
Presenting On Lan Street • Chouette Boutique
Created by visionary serial entrepreneur Miss Christie Wo, CHOUETTE is celebratingit’s 1 Year Anniversary with the opening of the brands firstFlagship Store at On Lan Street, the renowned fashion hub for Central HongKong. The luxuriously and uniquely appointed store is the culmination of aphenomenal first year for the Chinese luxury brand.
A blend of moods caught between night and day help showcase the array ofproducts at CHOUETTE’s new Flagship Store. As yet another reflection of herpersonality and lifestyle, the 2-storey CHOUETTE Flagship Store illustrates Christie’sjaunts between the luxurious and premium to the more light hearted and homely.
The ground floor opens to a sensuous and luxurious world, draped inblack stingray, ornately patterned lattice wall and opulent ‘sparkling’ stonefloor. The main watch gallery runs the length of the store with stingray,creating a glamorous backdrop to distinct and elegant showcases finished inpolished gloss black steel.
A walk up the custom made CHOUETTE ‘sanctuary’ wrought iron staircasebrings you to more sedate surroundings, something Christie wanted reflectedfrom her daily lifestyle once again. The first floor is a harmonious contrastusing weathered white Herringbone wood floors, period wall cornicing, andbeautiful leatherette wallpapers. Built in displays are once again enveloped instingray, but on the first floor in a high gloss white.
There are highly detailed and customized details throughout the store,from the ‘owl feather’ front door handles, ‘honeycomb’ gloss and brushed blackmetal façade, rose gold emblazoned store front logo, plush period carpets anddetailing to the ornate and chic seating and furniture.
When asked about her new store, Christie Wo says “Chouette has come hometo a new roost and we hope it will bring happiness to all who visit”.
Thenew Flagship Store promotes the brands vision of presenting the world with thefirst Luxury Chinese Brand, providing ‘attainable’ luxury across lifestylecategories. CHOUETTE’s new flagship also launches the strong push for retailidentity, supported with the recent launch of 5 new Chouette Boutique in-storeinstallations across Shanghai and Beijing in China, and the newly opened Taiwan Boutique.
