Invitation to the Societal Fortitude Social Club
GDMA 2012 Expo - Graduation Show & Event Invitation
An invitation was created inviting industry professionals, business, family and friends to be a part of our graduation show and speaker event.
As a class we came up with an overarching theme: an exclusive club for the ladies and the gentlemen of our industry; and a personality that would dictate good design and poke fun at the "hoity toity" society that revolves around design. (And thus Charles was born.)
As part of the invitation team, we needed something that would attract the attention of our audience, and to market our graduation show as an interesting social event, and thus the "Societal Fortitude Social Club" was born.
We also felt that it would be important to also incorporate an "interactive" portion of our invitation and so we included stickers in the middle of the invitation so that others could dictate what is "good design" and what is "bad design" with Charles's stickers of "Approval/Disapproval."
This invitation was created by Silky Chan, Felipe Fuentes and I. As well as in conjunction with our class copywriter Cameron Spires.
As a class we came up with an overarching theme: an exclusive club for the ladies and the gentlemen of our industry; and a personality that would dictate good design and poke fun at the "hoity toity" society that revolves around design. (And thus Charles was born.)
As part of the invitation team, we needed something that would attract the attention of our audience, and to market our graduation show as an interesting social event, and thus the "Societal Fortitude Social Club" was born.
We also felt that it would be important to also incorporate an "interactive" portion of our invitation and so we included stickers in the middle of the invitation so that others could dictate what is "good design" and what is "bad design" with Charles's stickers of "Approval/Disapproval."
This invitation was created by Silky Chan, Felipe Fuentes and I. As well as in conjunction with our class copywriter Cameron Spires.
