CGI ANIMATION / WEB FILM
“Ever heard a passionate, well-constructed, intelligent argument, but then disagreed with it anyway? That's exactly my dilemma after watching this powerful ad. I'm on the fence, which is super uncomfortable. Most of America has yet to be convinced. Where are you?”
This is how international journalist, Femi Oke introduced our “Do you want to make history?” animated short for The Vegan Society on Upworthy – under the headline, “How to Freak Out 98% of America”.
Within 24 hours, the story went viral with over 32,000 views.
PRODUCTION NOTES
Made entirely in CG, Softimage was used to create and animate the cards. Illustrator was used to create the original graphics which were then projected onto the surfaces of the cards in 3d. After Effects was used to composite and colour correct the results, also adding motion blur and film grain for added realism.
Client: The Vegan Society
Creative Director: Craig Wilkinson/Kate Bowen, UP
CG/Animation/Compositing: Craig Wilkinson, UP
Tools: After Effects. Softimage
