This represents a sampling of retail catalogs I have produced. In many of these, I was responsible for creative concept, themes, art direction, illustrations, layout and production.
The Cleveland Museum of Art direct mail catalog
This was a biannual catalog that was direct mailed to museum members featuring items from the gift shop. Art directed the photo shoot, styled merchandise, designed, produced and managed project.
This was a biannual catalog that was direct mailed to museum members featuring items from the gift shop. Art directed the photo shoot, styled merchandise, designed, produced and managed project.
Cleveland Museum of Art gatefold catalog
Art directed photography and did design, layout and production. Every item photographed I created a clipping path for so that photos could be used multiple times on different backgrounds.
Product Catalog for Tartan Yachts 3700 Series
Project included a 4 page product catalog for their entire line of yachts.
Project included a 4 page product catalog for their entire line of yachts.
Galleria at Erieview (Mall direct mail catalog)
The Galleria was located in downtown Cleveland, and the theme I developed was using street scenes as backgrounds on pages and doing whatever product shots we could in city locations. Designed and produced as well as art directed photography.
The Grand Avenue Catalog
One of the first catalogs I was involved with View Inc. in Atlanta, GA. Assisted the art director in location shoots and handled production.
