Rice Paper
Vietnamese Eatery
This brief consisted of creating a window design for a Vietnamese eatery based in Barcelona, reflecting their business venture from a street market stall to a brand new eatery in town.
Mood board for inspiration.
As the brief requirements consisted of using a maximum of 3 colours I began experimenting with different concepts to create a modern/ playful illustrative approach that the client was looking for.
My idea was to make the brand logo the main focus point for the design on the window to create an icon that customers would be able to distinguish from other restaurants.
I continued exploring with different colours whilst adjusting the logo design to make it more effective. Using images from my research for inspiration I decided to go in a more traditional route for the colours of the logo, not only to make the type of cuisine offered to stand out but to capture ones attention with these bright colours.
Final logo (B&W Version)
For the illustrations I decided to use just lines and basic shapes to keep the design simple enough to be used in various size variations but as well to relate to the desired modern outlook.
Packaging Mockups.
Sign Mockups.
