Assignment — We were asked to create a new website site for The Absolut Company (TAC) which would do justice to their iconic global brand, Absolut Vodka. The website also needed to communicate corporate information for their other brands — Malibu, Kahlúa, Frïs, Wyborowa and Luksusowa — in accordance with Swedish law.
Result — The new web site has raised the bar for how TAC conducts its corporate communication. Work on the site led to new a channel-agnostic identity for the corporate brand. Söderhavet is TAC’s new partner for strategic design.
