"Basic running shoes for entry level runners."
Most of the time, footwear designer inside the industry have to deal with a lot of constraint ; material, pricing, production issues, timeline, etc. Somehow, it is also footwear designer's task to see those constraint as opportunity to create products that's not only appealing and visually striking but also market viable.
Entry level runners have been and always will be the biggest number in runner category, therefore it's the right place for the brand to provide decent products with competitive price.
