This University project was my "Final Minor Project" which was the first of my 2 final submissions in my last year of University. I had decided to challenge myself to create a bold and contemporary brand identity for a new electric version of the British Touring Car Championships.
My main aim was to change the perception of electric motorsport and portray the Electric BTCC as a desirable and exciting new experience in its own right, as opposed to being seen as a lesser version of "real" traditional motorsport.
I asked myself - "How can an electric version of the BTCC be branded and positioned in such a way that it retains the interest of loyal fans and skeptical petrol-heads?"
Take a look at some of my final production deliverables:
Development of my 4 favourite initial ideas during the design development stage:
I ended up taking design cues from each of my 4 developed ideas to create the final brand identity
which I think made for a much stronger and polished final outcome.
