Alpine Adventure Travel Limited (AAT) was founded in August 2014 with the goal of arranging thrilling adventure tours, with a particular focus on Alpine Expeditions. To captivate the interest of young individuals and experts seeking to expand their outdoor knowledge, the brand adopts a minimalistic style, featuring impactful and inspiring quotes against breathtaking imagery. 

The logo incorporates key elements such as a circular shape symbolizing the sunrise and a triangular shape representing mountains at varying heights. The project commences with the design of the logo and stationary, followed by the creation of online and offline advertisements, stickers, T-shirts, and flag designs.​​​​​​​