KH Extreme Sportswear is a brand for high quality extreme sports apparel. Curating sportswear that range from well known brand to start-ups, it is  founded on vitality and dynamism values.

For KH Extreme Sportswear it has been developed the full brand identity for the company, from the creation of merchandise to art-direction.

Our ambition was to give to KH Extreme Sportswear a new visual identity that it could own and that stands apart from other current recognised sportswear brands.

The concept behind the project was based on Keith Haring's trait. We have created a set of recombinable lines to return the artist's continuous and excited trait as patterns. This element has been corroborated by the synthesis of moving human figures, which more clearly represent the company's products. The typography was created to mimic Haring style, with trait shapes that create letterforms. The continuity of movement expressed by the line and the dynamic energy expressed by the color constitute a versatile and unequivocal identity.