AdiACQUA - 2013 :: Behance

Year: 2013
Design: Giovanni Alessi Anghini
Client: Acque di Bognanco
Status: in production

Bognanco is a little valley not far from Lake Maggiore, where I was born and where I spent much of my youth. For me this project is a chance to pay homage to the land where I come from, and to the men and the businesses that have given shape and identity to the region.

The dream of raising the profile of Bognanco water and its properties has been translated into an object that is inspired by sensual and maternal codes. The physical and sensory relationship with the bottle, from the balance of the weights, through to the sound that this “living” water makes when it is opened, played a key role in the project.

Design and language are not acquired by a formal, aesthetic exercise, but rather by an attempt to represent the intimate relationship with water, an element so fundamental to our existence.

Some projects seek to describe places, people, towns and communities: Bognanco waters are the story that I want to tell you today.