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Dictatorship has forced many Venezuelans to leave their country. In consequence, more than one million immigrants have entered Colombia in the last years.
This reality raised the levels of xenophobia across the country. How can a Football team help?
Santa Fe Football Club, one of the biggest Football Clubs in Colombia, has a history of receiving Venezuelan players. This time, to welcome all those new citizens,
we invited them to become fans of our team. We gave away more than 19.000 season tickets and gave them their own very grandstand at the stadium so they could cheer in every single local game.
Fans Whitout Borders
MullenLowe SSP3
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MullenLowe SSP3
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Chief Creative Officer: Carlos Andrés Rodríguez
Chief Innovation Officer: Camilo Plazas
Creative Directors: Juan Pablo Maldonado / Jorge Pinto (Pupo) / Sazky
Art Directors: Felipe Valencia / Javier Caceres / Roger Gonzalez
Copywriter: Jorge Pinto (Pupo)
Chief Innovation Officer: Camilo Plazas
Creative Directors: Juan Pablo Maldonado / Jorge Pinto (Pupo) / Sazky
Art Directors: Felipe Valencia / Javier Caceres / Roger Gonzalez
Copywriter: Jorge Pinto (Pupo)
