Our public safety market has the most lenience when it comes to promotional pieces. The golden tickets were mailed to the managers who then got to choose three of their own representatives to bring to our booth and enter to win prize money. I took the concept and ran with it. Initally they wanted to go in a Willy Wonka direction of a golden ticket. Since we are more of a conservative company, I suggested going in an Oscars theme. I used Pantone metallic colors which was new and fun to work with.