FILTHY BOY :: PACKAGE DESIGN
Filthy Boy is the ultimate line of bath and body products geared towards the locker room jock. With the use of red, black, and white the color reflects a typical locker room and appeals to a more youthful and masculine audience. The images inside the locker, the silhouetted female figure, and warning symbol in the company’s logo also echo the target market Filthy Boy aims its product towards.
