DESIGN ABSURDITY PACKAGING — 2017
The Design Absurdity project explores the idea of making an absurd, yet functional object that is entirely useable but at the same time utterly useless. Spectacles are repurposed into a social shade for quadruple use and provide shade for four friends, allowing them to bond and form an emotional connection. The packaging is designed to communicate the object's absurdity through quirky illustrative typographic treatment and branding.
