The Tervis® Media Insider is an internal document used at Tervis® to inform employees on what's happening with the growth of Tervis® in the media. The news letter needed a fresh new look from the existing news letter and also needed a logo separating itself from other company news documents.
The single request from the Marketing team was that the logo be reminiscent of the TMZ logo.
The first group of sketches I played with various color combinations using the Tervis® color palette as well as ligatures using helvetica keeping it within company brand guidelines.
The second group of sketches I focused more on using a single color and addiing shapes to the logo as well as making a shape using the logo.
This logo was the most successful because of it's simplicity, symettry and interesting treatment to the typography while keeping it within the Tervis® brand guidelines.
