This is the logo that I designed for Flor. For this logo, i decided to embody the brands 2 most important characteristics: style and simplicity. The orange is put into the logo to represent the style and chic that attract people to the brand, and it colors the "O" and the square in the logo, not only because it represents the shapes of the carpet that they provide, it also represents the simplicity and user friendliness of their products.