‘Big Break’ was an attempt to leverage the online fanbase of 7.5 lakhs users, and accumulate stellar quality user-generated content, that can go viral via ‘RCB Web TV’, a specially created YouTube channel.

 

We provided a 'multimedia canvas' to participants to showcase their unique talents (by creating videos, writing blogs, fan-art, etc.). On the basis of votes garnered, Top 30 entries were chosen for the finale which was held in Bangalore. In the final round Top 3 were chosen, who went on to become the Web TV crew.