O’Gradys Packaging Upgrade
The Client: Pepsico South Africa - Simba
Objectives of the Brief:
Create packaging that will capture the nostalgia of O’Gradys 1985 while being modern
and denoting a premium look and feel.
Communication Objectives:
Get thicker-cut chip lovers, who remember and loved O’Gradys, to try the brand again and re-live fond memories,
Get thicker-cut chip lovers, who remember and loved O’Gradys, to try the brand again and re-live fond memories,
by informing them about re-launch of their favorite brand!
Finishing:
Using a foil base with white layer cut-out.
