BYU Pathway Brand Strategy
The key point of the brand strategy was to help clarify the BYU Pathway offerings at the time and the future offerings by enhancing the user experience providing clarity of options offered to all audiences. User paths were identified, brand positioning was assessed and initial brand mood boards were developed to provide a brand style guide founded on the "big idea" and a "value statement" that supported the vision of the organization. This branding strategy served as a foundation for what BYU Pathway Worldwide has become.
The key point of the brand strategy was to help clarify the BYU Pathway offerings at the time and the future offerings by enhancing the user experience providing clarity of options offered to all audiences. User paths were identified, brand positioning was assessed and initial brand mood boards were developed to provide a brand style guide founded on the "big idea" and a "value statement" that supported the vision of the organization. This branding strategy served as a foundation for what BYU Pathway Worldwide has become.
